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Xbox Series X: Microsoft no longer considers Nintendo and Sony as its main competitors

If Sony’s sales are in good shape and the PS4 is the 2nd best-selling console of all time, Microsoft, with its Xbox Series X, is convinced that it has not lost the battle of the video game market. On the contrary, Redmond’s business is confident that it’s just getting started and that its main rivals are now called Google and Amazon.
xbox series X vs nintendo and sony
Xbox Series X / Credit : Microsoft Xbox

The Cloud Gaming

Big tech companies have only that word in their mouths. Whether it is Google with Stadia, which will soon be offered for free, Nvidia with GeForce Now … or Microsoft with xCloud, which should land this year in France. As a result, traditional console manufacturers will have to quickly get on the race.

And Phil Spencer, vice president of the Xbox department, proclaims it loud and clear: in this little game, Microsoft does not play in the same court as Nintendo and Sony. Despite all the respect he expresses in an interview with these two companies, Phil Spencer thinks that the video game world is now evolving towards Cloud gaming, an area in which his rivals have not not yet invested enough. And that its real competitors are now Amazon and Google.

What if Microsoft was right?

In an interview with Protocol, Phil Spencer explains that Microsoft no longer considers Sony and Nintendo as its main rivals. Also according to Mr. Xbox from Microsoft, none of these Japanese companies has its own high-end cloud infrastructure, like that offered by Microsoft’s Azure.

For Microsoft, the argument wich makes the hype today is being able to play in the same way on a console, a desktop computer and a mobile. A technology available under xCloud and made possible thanks to Azure.

“When you talk about Nintendo and Sony, we have a ton of respect for them, but we see Amazon and Google as the main competitors going forward,” said Spencer. “That’s not to disrespect Nintendo and Sony, but the traditional gaming companies are somewhat out of position. I guess they could try to re-create Azure, but we’ve invested tens of billions of dollars in cloud over the years.”

Phil Spencer does not close the door on his (former?) Competitors, however. Phil Spencer is willing to cooperate with Nintendo and Sony on projects that allow users to play against each other, regardless of the platform they use. and he states : “I don’t want to be in a fight over format wars with those guys while Amazon and Google are focusing on how to get gaming to 7 billion people around the world. Ultimately, that’s the goal.”
Source : Protocol
Xbox Series X competes with Nintendo and Playstation

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Written by Mohsen

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