The Cloud Gaming
And Phil Spencer, vice president of the Xbox department, proclaims it loud and clear: in this little game, Microsoft does not play in the same court as Nintendo and Sony. Despite all the respect he expresses in an interview with these two companies, Phil Spencer thinks that the video game world is now evolving towards Cloud gaming, an area in which his rivals have not not yet invested enough. And that its real competitors are now Amazon and Google.
What if Microsoft was right?
In an interview with Protocol, Phil Spencer explains that Microsoft no longer considers Sony and Nintendo as its main rivals. Also according to Mr. Xbox from Microsoft, none of these Japanese companies has its own high-end cloud infrastructure, like that offered by Microsoft’s Azure.
For Microsoft, the argument wich makes the hype today is being able to play in the same way on a console, a desktop computer and a mobile. A technology available under xCloud and made possible thanks to Azure.
Phil Spencer does not close the door on his (former?) Competitors, however. Phil Spencer is willing to cooperate with Nintendo and Sony on projects that allow users to play against each other, regardless of the platform they use. and he states : “I don’t want to be in a fight over format wars with those guys while Amazon and Google are focusing on how to get gaming to 7 billion people around the world. Ultimately, that’s the goal.”